GROVE CO.

GROVE COLLABORATIVE

Ongoing campaign work for Grove Collaborative, a brand committed to sustainability at its core. Grove is redefining everyday essentials by offering rigorously vetted, high-performing alternatives that are better for people and the planet. With every product, they aim to make our homes—and the world—a cleaner, healthier place. 

Person pouring Grove Co. hydrating hand soap into a refillable container on a kitchen counter, with a bowl of mandarin oranges nearby.
A child wearing a colorful crown washes hands with an adult at a kitchen sink, surrounded by soap bottles and oranges.
Person cleaning a surface with a yellow spray bottle and white cloth, while a child holding a vase of pink and white flowers smiles in the background. Bright natural light from a window illuminates the scene.
Bathroom counter with green soap bars, a deodorant stick labeled 'peach not plastic', a vase with a green flower, and a pink towel.
Green soap with 'Nothing but smooth sailing' text on white dish, beside pink vase with yellow flowers and folded gray towel on white surface.
Bathroom scene with soap bars, deodorant, toothbrushes in a holder, and a green towel on yellow tiled surface.
Smiling person with glasses holding and stacking colored objects against a peach background.
Person holding a green heart-shaped object, smiling against a green background.
A woman with gray hair and a pink dress holding a yellow object over one eye, smiling, against a blue background.
Glass cleaner kit with concentrate bottle and empty container, featuring orange and rosemary label, on a blue surface.
Six spray bottles with colored bases and labels for cleaning different surfaces: floor, tub & tile, shower, glass, multi-surface, against a blue background.
Person spraying a clear liquid from a spray bottle labeled "GLASS" against a blue background.

Creative Director: Meg Savage

Art Direction: Mandy Lyne

Producer: Cynthia Gengras

Stylist: Ein Riley, Basha Burwell

Location: Portland, ME