Foundation Medicine

FMI Brand

Foundation Medicine needed a portfolio of portraits representing a wide spectrum of individuals—from doctors and nurses to patients and insurance providers. Producer Kate Geskos led the casting of a diverse range of talent, spanning children to seniors from all walks of life. Over the course of two days at Daylight Boston in Newton, MA, we captured honest, sincere portraits that reflected the unique identity of each participant. Wardrobe was essential in helping talent feel both comfortable and confident, with stylist Marci Duarte leading the charge to ensure a cohesive and successful visual narrative across the campaign.

Three healthcare professionals, wearing scrubs and a white coat, with stethoscopes and ID badges, standing together against a plain background.
Woman with curly gray hair in a gray suit standing against a white background
Three people posing for a photo against a plain background, wearing casual attire.
Man in a gray suit with glasses, light blue checkered shirt, and dark tie, standing against a white background.
Girl wearing denim overalls, polka dot shirt, with pink headphones.
Confident woman with gray hair, wearing a beige sweater and dark pants, standing with arms crossed against a plain background.
Person wearing striped shirt and gray pants against white background.
Two doctors wearing white coats standing together against a plain white background.
A healthcare professional in green scrubs holding a blue folder, wearing an ID badge.
A woman wearing a white lab coat and holding blue folders.
Older woman with glasses wearing a gray sweater, blue shirt, and scarf standing against a white background.
Man wearing a brown corduroy jacket and beige pants, with a watch on his wrist, standing against a plain white background.
Woman with long hair in striped blouse and black pants standing against a plain background.
Three older adults standing in casual attire
Man in a white lab coat with a suit and tie, standing against a plain background.

Creative Director: Katie Noyes

Location: FMI Labs Cambridge, MA