“The Tea on THC” is a groundbreaking campaign dedicated to educating the public about high concentration cannabis. Powered by the Colorado School of Public Health, this initiative is a trusted resource for clear, factual information on cannabis use. Led by Initium Health’s Creative Director, Elise Plakke, we traveled to Denver, Colorado for a multi-day photoshoot. The campaign focused on at-risk youth, expecting mothers, and families—successfully capturing powerful imagery that reflects the mission of raising awareness and fostering deeper understanding around cannabis use and its social impact.