BJS Wholesale

BJS OpticaL

Refreshing the visuals for BJ’s Wholesale Club’s Optical Department was an exciting, multi-layered opportunity. In close partnership with the in-house creative team, we executed a fully integrated production spanning multiple tiers — including an in-studio shoot with talent and wardrobe, detailed eyewear still photography, and an on-location in-club still and video shoot that began at 5 a.m. and wrapped seamlessly before store opening.

Complex, layered productions like this are always a welcome challenge and represent some of the most dynamic and rewarding work I produce.

Optometrist using phoropter on woman during eye exam
Optometrist examining a smiling woman with a phoropter in an eye clinic.
Optometrist conducting eye exam on patient using phoropter
A woman with curly hair holding two pairs of eyeglasses, wearing a light-colored shirt, on a plain background.
Woman wearing sunglasses and smiling, holding them with both hands, dressed in a light blue sweater.
Person with curly hair and glasses wearing a light-colored button-up shirt
Smiling person wearing glasses and a white sweater, touching their head with both hands.
Man wearing blue glasses and a denim jacket.
Woman wearing glasses holding a second pair of eyeglasses.
Optometrist performing eye exam with patient using phoropter
A man undergoing an eye examination with a phoropter in an optometrist's office.
An optometrist interacts with a patient seated in an eye examination room, surrounded by optical equipment and eye charts.