FOUNDATION MEDICINE

DTC CAMPAIGN

When Foundation Medicine’s creative director, Katie Noyes, approached me about an environmental portraiture campaign celebrating their diverse clients, I was all in. With producer Kate Geskos, we secured a beautiful mid-century home in Melrose, MA, and cast talent who brought real authenticity to the project. We quickly built trust with our subjects, allowing us to capture honest, emotional portraits that reflected the depth and nuance the campaign called for.

Two people sitting on a sofa with a small dog, in a living room setting.
A woman standing outside in a garden setting, wearing a gray sweater over a white shirt, with her hands clasped in front. The background features lush green plants and a wooden wall.
A man and woman sitting on a sofa in a cozy living room. The man has a beard and long hair, wearing a beige shirt and jeans, holding a pair of glasses. The woman has gray hair, wearing a teal cardigan and striped top. They both appear relaxed and con
Older woman with gray hair wearing a yellow sweater and holding a book, standing in front of a wooden bookshelf with decorative items and plants.
A couple standing in a kitchen with vegetables like bell peppers and tomatoes on a cutting board.
Woman with curly hair in a red sweater holding a blue mug, sitting at a table with an open book, surrounded by plants and a lamp in the background.
Man wearing glasses and a light sweater standing in a stylish living room, with plants, a mirror, and a lamp in the background.
Two women sitting on outdoor chairs, one wearing a gray hoodie and the other in a denim jacket and yellow top, holding a drink with lime. They appear relaxed in a garden setting.
Man sitting on a beige sofa with yellow and patterned pillows in a warmly lit living room.

Creative Director: Katie Noyes

Producer: Kate Geskos

Stylist: Marci Duarte

Location: Melrose, Massachusetts