This campaign presented an exciting opportunity to explore a conceptual approach paired with a vibrant color palette. In close collaboration with Foundation Medicine’s creative team, we produced two distinct photoshoots designed to work in harmony. The first day was spent in-studio with talent cast by our producer, Kate Geskos. On the second day, we set up a pop-up studio inside FMI’s Cambridge lab to photograph sensitive samples and tools that couldn’t be taken off-site. The unifying element that brought both shoots together was the expert retouching by Stacy Powers. A truly exceptional opportunity from start to finish!